The velocity of rosé growth, therefore, offers retailers a significant opportunity for expansion. increased by 118 percent from 2015 to 2020 - a huge margin over the still wine category overall, which has only grown 1.5 percent over the same time period. While both rosé categories gained share year-over-year, sparkling rosé’s growth rate made an especially impressive showing at 47 percent.Īccording to IWSR Drinks Market Analysis, sparkling rosé wine volume in the U.S. Still and sparkling rosé accounted for 9.3 percent combined share of the overall wine category on Drizly during the last 12 months, with still wine sales comprising the majority of rosé share. “Share growth for sparkling rosé was particularly strong during the past year, benefiting from the overall surge in Champagne and sparkling wine sales that we saw in 2021.” “Rosé remains an important wine sales driver, particularly during warm-weather months,” says Liz Paquette, Drizly’s head of consumer insights. In 2022, expect trends like sparkling wines and premiumization to shape the rosé consumption landscape. As new vintage releases hit the market and consumers look for light and refreshing wine options, rosé becomes a strong sales driver, and its rise in popularity is poised to continue.
Rose wine provence driver#
As new vintage releases hit the market and consumers look for light and refreshing wine options, rosé becomes a strong sales driver - and its rise in popularity is During spring and summer, wine preferences tend to shift a bit rosier - toward rosé, that is. During spring and summer, wine preferences tend to shift a bit rosier - towards rosé, that is.
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